User engagement guidance and advice
This page contains links to guidance and advice about engaging with users of statistics.
The resources are aimed at Government Statistical Service (GSS) colleagues, but anyone interested in engaging with users of statistics is welcome to use them.
If you have any questions about the content on this page, please email Engagement.Hub@ons.gov.uk.
Frameworks for user engagement
The GSS user engagement strategy for statistics is designed to help ensure official statistics meet society’s needs.
User engagement is embedded in the Code of Practice for statistics. A collection of guidance for meeting the Code of Practice is available on the Office for Statistics Regulation website.
Understanding your users
Stakeholder mapping
Stakeholder mapping guidance has been produced by the Engagement Hub. This guidance describes how and why to map the stakeholders you need to engage with.
Understanding your users
The Office for National Statistics has produced two pieces of guidance on understanding your users:
- Understanding your users: user personas — this guidance describes the five main user personas who use the ONS website
- Understanding your users: identifying user needs — this guidance suggests ways to define user needs and write content that meets those needs
User engagement top tips
The Engagement Hub has produced some user engagement top tips. This guidance provides quick tips on things to consider in your user engagement practices.
Making your content accessible
Accessibility legislation
The Analysis Function team has produced some guidance titled ‘Accessibility legislation: what you need to know‘. This guidance explains accessibility and how to make sure your content accessible to all users.
Planning, writing and managing content
The Government Digital Service provide guidance titled ‘Content design: planning, writing and managing content‘. This guidance describes how to use content data and Google Analytics to make your work more visible and to understand how users interact with it.
Releasing statistics in spreadsheets
The Analysis Function team has produced some guidance titled ‘Releasing statistics in spreadsheets‘. This guidance describes how to make sure data published in spreadsheets are accessible and usable.
Adapting products with user engagement
Turning knowledge into action is a process created by the Office for Health Improvement and Disparities (OHID) for using data to make sure products meet the needs of users.