Transport User Personas: putting people at the heart of our decisions

Social researchers in the Department for Transport (DfT) have developed ‘Transport User Personas‘, an engaging, evidence-based tool that helps put people at the centre of decision-making at DfT. The tool segments people aged 16 and over in England into groups based on shared demographic, attitudinal and behavioural traits.

This online event will cover how the team:

• developed impactful and accessible outputs
• took a creative approach to dissemination within DfT and externally

Learning outcomes

By the end of this session you will have:

• improved your understanding of developing user personas and segmentation
• discovered some new ways of communicating analysis

How to attend

Find out more about this session and register to attend on Eventbrite.