Launch of the Government Social Research (GSR) strategy for 2025 to 2029
The GSR strategy for 2025 to 2029 was published on Thursday 27 November 2025. This strategy document sets the direction GSR will take up to and beyond 2029.
The GSR Profession stands at the centre of evidence-based policy, informing decisions that affect lives across the United Kingdom. Our reputation for rigour, integrity, and impact is built on the dedication and expertise of our members, who bring essential social science insights to the most complex and pressing challenges facing government.
2025 marks a significant milestone for GSR as we launch our new five-year strategy. This strategy draws on the voices and experiences of researchers at every stage of their careers, as well as the needs we have heard from our partners and users of research.
The GSR strategy for 2025 to 2029 is structured around 5 goals:
- GSR will shape important decisions in Government, influencing through insight, and identifying what works.
- GSR will better reflect and represent UK society, through its people and its research.
- GSR will be recognised as a community of expert researchers, who have the right skills to shape, inform and underpin better decisions with robust evidence.
- GSR will champion safe, ethical, and appropriate AI in research.
- GSR will support multidisciplinary research and respond to growing needs for skills in behavioural science, evaluation, and data science.
This includes details on what this means for both GSR members, and our partners both within and external to Government.
GSR Members who missed the launch event can access a recording of the meeting, along with the slides on the GSR Members site.